Designing An Effective Squeeze Page
Squeeze pages, also referred to as lead generator pages or optin pages, are a very useful tool for any internet marketer.
Squeeze pages are very single minded pages. Their sole aim is to prize an email address from a visitor. Once they’ve signed up, you have their permission to email them again. But you need them to sign up to your list first!
First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. The free option is OK if your market isn’t saturated. Don’t use them for more competitive markets such as dieting, day trading, internet marketing and even dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. Which means they’ll be more likely to click away.
Next, change your template. At the very least, you’ll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.
You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test this as well as whether the message plays automatically when a visitor reaches your squeeze page.
Nowadays, you will find video appearing more frequently on squeeze pages. Many marketers have found that using a “part one” video on their squeeze page with “part two” only available after sign-up is a very effective technique. If you want to take this path, make sure you leave your readers with a “cliff hanger” at the end of part one. Just like the ones they used to have om Saturday mornings at the movies. If you don’t rememer these, think of the ending of an episode of the television show “24″. Leave your viewer desperate for more. Which you’ll let them have – once they’ve confirmed their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
